Amiri

A new fashion incubator for undiscovered talent. The AMIRI Prize exists to encourage greater inclusivity in the fashion industry and to nurture up-and-coming designers and entrepreneurs. We want to encourage those who might not be on the conventional path and establish a support system that exists outside of the current establishment. We hope this annual prize will help to inspire a sense of possibility, hope, and above all, equal opportunity.
The prize is open to American residents only – a nod to Amiri’s roots, as well as to aid the local industry, which is faced with monumental structural change on every level, from manufacturing to retail. For the inaugural 2021 prize, a winner will be selected by a prestigious panel of experts from fashion, music and entertainment industries. The winner will receive 100,000 USD along with a personal mentorship with Founder and Creative Director Mike Amiri. The spirit of the program is one of transparency, generosity and guidance within an otherwise, often closed-off industry.
Joining Mike Amiri on the panel are five accomplished and inspiring visionaries and entrepreneurs:

Founder and Creative Director
of AMIRI

Owner of Spunge

Owner of Union Los Angeles

Creative Director of Diesel and Y/Project

Digital Director Harper’s Bazaar

President of OTB

Celebrity Stylist
We’re calling all passionate creatives with a unique brand identity and a strong sense of conviction. Through your work, you should convey a sense of personality, individualism, and purpose.
In addition to the application form, you will be required to submit a portfolio of work with two collections along with a mission statement about the brand.
⮑ ELIGIBILITY
- The business should be one year old but no older than three years.
- The brand should have a minimum of two existing collections.
- There is no age limit set on applications.
- The Prize is open to American residents only.
⮑ Key Dates
- Applications open: March 17th 9am PST.
- Applications close: April 18th 12pm PST.
- Winner announced: May 2021.